Highlights from Prifender’s hand-on lab in Seattle

Data privacy and protection has been a hot topic within organizations in recent months, driven in part by the European Union’s General Data Protection Regulation (GDPR) and now similar regulations that are emerging in California and other jurisdictions.  For the most part, organizations have used paper and people to manage their personally identifiable information to meet their compliance obligations under the new regulations. However, as both their data and their obligations around it grow, they’re learning this approach is inefficient, time-consuming, inaccurate, costly and ultimately unsustainable.

It’s no wonder then that Prifender had a full house at our recent hands-on lab in Seattle on July 17, 2018. Professionals from large multinational corporations, global consultancy firms and public-sector organizations flocked to the three-hour event to experience first hand how their organizations could automate and scale their privacy management programs using Prifender’s privacy technology platform.

Prifender’s patented AI-based platform helps organizations automate the process of identifying, inventorying, mapping, tracking and reporting on personal information across all of an organization’s systems and subsystems—allowing them to manage their data efficiently and effectively to meet their compliance obligations and fuel future growth.

Prifender focused on showing rather than telling

While a few technology tools on the market claim to automate privacy management, Prifender observed that many organizations were having trouble separating the hype of a product from its true value. With our hands-on lab series, we are able to demystify what our identity-aware privacy technology platform can do by showing rather than telling.

A proud Microsoft Azure partner, Prifender was delighted that Microsoft invited Prifender to host the sessions at its Bellevue Technology Center near Seattle. Participants explored just how easy it is to install and use the product, and then worked through real-life exercises that demonstrate Prifender’s capabilities. In one exercise, participants learned how to match identities to meet requirements related to data subject access requests. In another, they ran through a breach scenario that validated breach notification requirements based on country, obligation and employment contract.

Participants were impressed by how easy the technology was to use

Despite the highly sophisticated nature of Prifender’s AI-driven privacy technology platform, participants were excited by how easy it was to use. They were impressed at how fast the platform was able to inventory identities compared to the manual processes they had experienced before. They also experienced first-hand how Prifender’s solutions can scale to map identities across multiple enterprise systems of both structured and unstructured data. What’s more, many commented on the fact that they didn’t need to be an IT engineer to use the technology. For their part, IT professionals in the room were able to satisfy their in-depth technical questions and validate that the Prifender platform is highly secure.

To give them an opportunity to conduct a deeper dive into the full value of Prifender’s technology, we sent every participant home with a two-week trial version of the software to install and use on-site at their organization.


More hands-on labs to come

Based on demand and the overwhelmingly positive feedback we received at our first hands-on lab in Seattle, we are hosting additional events in locations around the world. The next labs are in Palo Alto, CA on August 21, 2018, and New York, NY on September 17, 2018. (Click to register.)

Dr. Sagi Leizerov Appointed to IAPP Board of Directors

Prifender, a data mapping and regulatory compliance startup, is pleased to announce the appointment of Dr. Sagi Leizerov, CIPP/US, Prifender Chief Data Solutions Officer, to the Board of Directors of the International Association of Privacy Professionals (IAPP). The IAPP is the largest and most comprehensive global information privacy organization with over 40,000 members.

Dr. Leizerov, who will serve a five-year term on the board, is a widely recognized information governance and privacy expert who has guided the implementation of multiple programs. As Prifenders’ Chief Data Solutions Officer, he brings unrivalled regulatory and data privacy expertise to the company, where he works with Prifender customers on maximizing the benefit of the technology to their privacy management needs.

Prior to Prifender, Leizerov worked in Ernst & Young’s privacy services group since its infancy 16 years ago and progressed to become their Global Privacy Leader for privacy assurance and consulting services. In this role, Sagi served Fortune 500 companies across numerous sectors including technology, financial services, pharmaceuticals, and manufacturing.

The IAPP board is made up of leaders in the privacy field. Dr. Leizerov’s election marks the first time that a privacy technology vendor has been elected to the board, a significant recognition of the role technology is and will be playing in privacy management going forward.

“Companies have more data than ever before. This plethora has led to increased sensitivity of personal information, as our view of individuals has become more granular, and the tools we used 10 years ago for managing privacy are now insufficient,” said Leizerov. “Regulatory changes in the field of privacy require our profession to change focus from defining policies to effectiveness in applying policies. This is a message I intend to bring with me to board discussions.”

Also joining the board are Patrice Ettinger, CIPP/US, CPO, Pfizer; and Dr. Philipp Raether, CIPP/E, Group CPO, Allianz. “We are honored to have the expertise of these three privacy professionals joining our board,” said IAPP President and CEO J. Trevor Hughes, CIPP, in IAPP’s formal announcement.“ Each of them brings a unique perspective into the burgeoning field of data protection around the world.”

Prifender Secures $5M Seed Funding for its Data Privacy Platform

Prifender, a pioneer of identity-aware technology, today announced that it has raised $5M in a seed round led by Firstime VC, with participation from Shaked Ventures and iAngels. The funding will be used to fuel global expansion and accelerate platform development, leveraging both AI and traditional techniques to optimize functionality.

Prifender is the first company to create a fully automated, enterprise-ready data privacy platform that discovers and maps personal information across all networks, delivering clear visibility and addressing one of the most significant challenges enterprises are facing today. Prifender’s platform offers self-service identity mapping with the ability to associate each identity with its relevant privacy obligations, enabling organizations to easily manage and demonstrate accountability and compliance.

Prifender’s team provides unrivalled experience in the privacy space, having managed some of the world’s largest data environments: Christopher Glover, CTO, previously headed PayPal and eBay’s data architecture; Pedro Pinheiro, Head of Data Privacy Architecture, was formerly Microsoft’s Europe’s cloud services lead and Dr. Sagi Leizerov, Prifender’s Chief Data Solutions Officer and Co-Founder, formerly Ernst & Young’s Head of Global Privacy Practice, brings a wealth of in-depth knowledge of how regulations such as the General Data Protection Regulation (GDPR) will fundamentally change the way companies operate.

“We’ve seen a substantial increase in inquiries over the last couple of months. Every day we hear from companies that are challenged with demonstrating accountability over the personal information they collect and process,” explains Nimrod Luria, CEO and Co-Founder, Prifender. “Our technology is already driving efficiency and providing peace of mind for leading global enterprises, with an easy-to-deploy, automated system that works at any scale, saving time and costs. This seed funding enables us to reach a wider market while laying the groundwork for further growth, alongside assigning resources to continue differentiating our offerings.”

“We are excited about our investment in Prifender,” said Jonathan Bernartzi, Managing Partner at Firstime VC. “The digital world is currently undergoing a revolution with anything concerning the collection and usage of personal information held by large corporations. Prifender’s solution enables companies to operate with the required corporate governance and to manage each user’s personal information with complete transparency and accessibility. The GDPR, alongside similar regulations worldwide, have created a significant regulatory momentum for the business of Prifender and we believe that its technology will become the industry standard for privacy compliance.”

Prifender’s Privacy Experts Host Hands-On Data Mapping Labs Series

Prifender, a pioneer of an AI identity-aware technology, announces a free series of hands-on labs events to help organizations effectively manage and control their data in the privacy era. Their first Hands-on Lab takes place in Seattle on July 17, 2018 with further dates to be announced.

Data specialists, privacy professionals, and security experts are invited to:

  • Learn how to deploy and use Prifender for the discovery and mapping of personal information.
  • Build a simple environment on live data to test common actions such as repository connection, personal information discovery, repository scanning, and identity matching.
  • Evaluate and become familiar with Prifender’s unparalleled technology.
  • Gain practical experience and insight into personal information discovery and mapping technologies.

As a Microsoft Azure and Amazon Web Services (AWS) partner, Prifender will share best practices in data privacy for users of those services.

Prifender’s Hands-On Lab Seattle takes place on Tuesday July 17. Places are very limited – to reserve a seat please visit: https://www.eventbrite.com/e/prifender-hands-on-labs-series-tickets-46608447120

Prifender Inc. Appoints Jon Gelsey as a new Advisory Board Member

Mr. Gelsey is the former CEO of Auth0, a leading Identity-as-a-Service platform. He previously worked in Microsoft’s strategy and M&A team and as a venture investor at Intel Capital.

“Jon’s extensive leadership and strategy experience with organizations providing best-in-class security and identity solutions for the world’s most sophisticated enterprises will further accelerate Prifender’s success” said Prifender CEO Nimrod Luria. “I’m very happy to welcome Jon to our advisory board.”

Prifender’s AI-powered identity-aware platform automates the real-time, always-up-to-date mapping of an enterprise’s structured and unstructured personal information. The technology automates many of the activities of an enterprise’s privacy team and helps protects the enterprise from the severe financial and legal consequences of accidentally mishandling personal information of their customers, partners and employees.

Mr. Gelsey noted that Prifender’s solution reflects the critical importance, as both GDPR approaches and the consequences of publicized personal information leaks create white-hot public focus on privacy, and an organization’s ability to truly control its data in real time. “Complex and disorganized large-scale IT environments own vast amounts and types of personal data, making privacy compliance a major challenge. As data inventories continue to grow, the current resource-intensive, manual identity inventory processes can no longer meet regulatory and consumer requirements of multinational enterprises at scale.” noted Mr. Gelsey. “Automating through AI the ability to discover and map personal data has become a business and privacy compliance imperative for an enterprise to mitigate its financial and legal risks.”

Meet us at the IAPP Global Privacy Summit 2018

Prifender is pleased to announce that we will be exhibiting at the IAPP Global Privacy Summit 2018 in Washington DC, March 26-28.

We will be showcasing a live demo of our solution, an identity-aware artificial intelligence technology, used to discover and map personal information across networks and systems, both structured and unstructured.

Come Visit us at Booth #48.

We look forward to meeting with you at this exciting event.

Prifender showcased its AI GDPR solution at Microsoft’s event.

On November 7, 2017 Microsoft held an event for its partners on the topic of the General Data Protection Regulation (GDPR) in its Executive Briefing Center in Brussels.  The Microsoft GDPR Partner Event was dedicated to the ways by which Microsoft is enabling its partners and their customers to meet the requirements of the GDPR with Microsoft 365.  This full day event included an update on the GDPR and its impact on companies globally, as well as presentations of related solutions.

The key theme for the event was the need for collaboration, both with Microsoft and among the partners, to address the wide range requirements of the GDPR and harvest the opportunities it presents.  Prifender, a Microsoft partner, was invited to present in the event and demonstrated its ability to work with the Office 365 security mechanisms for addressing GDPR’s breach notification requirements.

The live demo of the hybrid solution, Prifender and Office 365’s DLP, was focused on the challenge of identifying the right individuals for notification under the GDPR’s Articles 33 and 34.  Prifender acted on an alert that was generated from the Data Leakage Protection tool of Office 365 regarding a compromised document that contained sensitive customer information.  While the document did not include any contact information of the compromised identities, Prifender was able to quickly identify the individuals impacted by the breach, and then analyzed the data for different notification requirements under the GDPR.

Prifender’s presentation delved into the GDPR articles that address individual rights and accountability requirements, and how Artificial Intelligence can be used to address these articles on three distinct levels – the individual data subject, the business process and the enterprise as a whole.  The presentation challenged the current top-down approach for addressing risk and compliance, and stressed the importance of arming professionals from the security, privacy and data fields with tools that are relevant for today’s information challenges.

The event’s theme of collaboration underscored Prifender’s key objective of aligning with the different information technology environments that can be found across organizations and industries.

The challenges of building data inventories to scale

Organizations processing personal data are being required to take steps to comply with the widespread promulgation of breach notification laws and the enactment of sweeping privacy and data protection regulations such as the EU’s General Data Protection Regulation (GDPR).  Among the requirements these organizations need to comply with are enabling rights of access, portability, and deletion; managing and tracking consents; implementing robust incident response and notification measures; and mapping and legitimizing cross-border personal data transfers. Taken together, these and other data privacy requirements are clearly indicative of a growing organizational imperative to know what types of personal data the organization has, to whom the data belongs, with whom the data is shared and to whom it is disclosed, when and for what purposes the data is processed and where the data is transferred and stored (and these are just the highlights!).

As the GDPR effective date nears, many organizations are scrambling to inventory and to map their personal data assets in order to answer these and other questions about their personal data stocks. However, for organizations that create and process extraordinarily high volumes of personal data across multiple systems and locations, the process of discovering and inventorying all of the relevant aspects of the organization’s personal data stocks can seem insurmountable. These organizations are facing a seemingly intractable and unfortunately all too familiar problem: the problem of building personal data inventories to scale.

Until recently, the privacy tech market had been bereft of the type of data inventory and mapping solutions that organizations can adopt to effectively address the problem of scale. In the absence of these solutions, organizations have been forced to leverage manual and semi-automated solutions that simply cannot meet the scaling demands of large, complex and multinational organizations that create, collect, process and/or store large volumes and types of personal data.  The problem of scale for these organizations falls into two related sets of problems – complex and often messy IT environments and the vast amounts and types of personal data records that are processed and stored in that environment. Let’s briefly take a moment to unpack some of these problems.
Continue reading The challenges of building data inventories to scale

Meet us at IAPP Europe Data Protection Congress 2017

Prifender is pleased to announce that we will be exhibiting at the IAPP Europe Data Protection Congress 2017 in Brussels, November 7-9.

We will be showcasing a live demo of our solution, an identity-aware artificial intelligence technology, used to discover and map personal information across networks and systems, both structured and unstructured.

Come Visit us at Booth #35.

We look forward to meeting with you at this exciting event.