Prifender Inc. Appoints Jon Gelsey as a new Advisory Board Member

Mr. Gelsey is the former CEO of Auth0, a leading Identity-as-a-Service platform. He previously worked in Microsoft’s strategy and M&A team and as a venture investor at Intel Capital.

“Jon’s extensive leadership and strategy experience with organizations providing best-in-class security and identity solutions for the world’s most sophisticated enterprises will further accelerate Prifender’s success” said Prifender CEO Nimrod Luria. “I’m very happy to welcome Jon to our advisory board.”

Prifender’s AI-powered identity-aware platform automates the real-time, always-up-to-date mapping of an enterprise’s structured and unstructured personal information. The technology automates many of the activities of an enterprise’s privacy team and helps protects the enterprise from the severe financial and legal consequences of accidentally mishandling personal information of their customers, partners and employees.

Mr. Gelsey noted that Prifender’s solution reflects the critical importance, as both GDPR approaches and the consequences of publicized personal information leaks create white-hot public focus on privacy, and an organization’s ability to truly control its data in real time. “Complex and disorganized large-scale IT environments own vast amounts and types of personal data, making privacy compliance a major challenge. As data inventories continue to grow, the current resource-intensive, manual identity inventory processes can no longer meet regulatory and consumer requirements of multinational enterprises at scale.” noted Mr. Gelsey. “Automating through AI the ability to discover and map personal data has become a business and privacy compliance imperative for an enterprise to mitigate its financial and legal risks.”

Meet us at the IAPP Global Privacy Summit 2018

Prifender is pleased to announce that we will be exhibiting at the IAPP Global Privacy Summit 2018 in Washington DC, March 26-28.

We will be showcasing a live demo of our solution, an identity-aware artificial intelligence technology, used to discover and map personal information across networks and systems, both structured and unstructured.

Come Visit us at Booth #48.

We look forward to meeting with you at this exciting event.

Prifender showcased its AI GDPR solution at Microsoft’s event.

On November 7, 2017 Microsoft held an event for its partners on the topic of the General Data Protection Regulation (GDPR) in its Executive Briefing Center in Brussels.  The Microsoft GDPR Partner Event was dedicated to the ways by which Microsoft is enabling its partners and their customers to meet the requirements of the GDPR with Microsoft 365.  This full day event included an update on the GDPR and its impact on companies globally, as well as presentations of related solutions.

The key theme for the event was the need for collaboration, both with Microsoft and among the partners, to address the wide range requirements of the GDPR and harvest the opportunities it presents.  Prifender, a Microsoft partner, was invited to present in the event and demonstrated its ability to work with the Office 365 security mechanisms for addressing GDPR’s breach notification requirements.

The live demo of the hybrid solution, Prifender and Office 365’s DLP, was focused on the challenge of identifying the right individuals for notification under the GDPR’s Articles 33 and 34.  Prifender acted on an alert that was generated from the Data Leakage Protection tool of Office 365 regarding a compromised document that contained sensitive customer information.  While the document did not include any contact information of the compromised identities, Prifender was able to quickly identify the individuals impacted by the breach, and then analyzed the data for different notification requirements under the GDPR.

Prifender’s presentation delved into the GDPR articles that address individual rights and accountability requirements, and how Artificial Intelligence can be used to address these articles on three distinct levels – the individual data subject, the business process and the enterprise as a whole.  The presentation challenged the current top-down approach for addressing risk and compliance, and stressed the importance of arming professionals from the security, privacy and data fields with tools that are relevant for today’s information challenges.

The event’s theme of collaboration underscored Prifender’s key objective of aligning with the different information technology environments that can be found across organizations and industries.

The challenges of building data inventories to scale

Organizations processing personal data are being required to take steps to comply with the widespread promulgation of breach notification laws and the enactment of sweeping privacy and data protection regulations such as the EU’s General Data Protection Regulation (GDPR).  Among the requirements these organizations need to comply with are enabling rights of access, portability, and deletion; managing and tracking consents; implementing robust incident response and notification measures; and mapping and legitimizing cross-border personal data transfers. Taken together, these and other data privacy requirements are clearly indicative of a growing organizational imperative to know what types of personal data the organization has, to whom the data belongs, with whom the data is shared and to whom it is disclosed, when and for what purposes the data is processed and where the data is transferred and stored (and these are just the highlights!).

As the GDPR effective date nears, many organizations are scrambling to inventory and to map their personal data assets in order to answer these and other questions about their personal data stocks. However, for organizations that create and process extraordinarily high volumes of personal data across multiple systems and locations, the process of discovering and inventorying all of the relevant aspects of the organization’s personal data stocks can seem insurmountable. These organizations are facing a seemingly intractable and unfortunately all too familiar problem: the problem of building personal data inventories to scale.

Until recently, the privacy tech market had been bereft of the type of data inventory and mapping solutions that organizations can adopt to effectively address the problem of scale. In the absence of these solutions, organizations have been forced to leverage manual and semi-automated solutions that simply cannot meet the scaling demands of large, complex and multinational organizations that create, collect, process and/or store large volumes and types of personal data.  The problem of scale for these organizations falls into two related sets of problems – complex and often messy IT environments and the vast amounts and types of personal data records that are processed and stored in that environment. Let’s briefly take a moment to unpack some of these problems.
Continue reading The challenges of building data inventories to scale

Meet us at IAPP Europe Data Protection Congress 2017

Prifender is pleased to announce that we will be exhibiting at the IAPP Europe Data Protection Congress 2017 in Brussels, November 7-9.

We will be showcasing a live demo of our solution, an identity-aware artificial intelligence technology, used to discover and map personal information across networks and systems, both structured and unstructured.

Come Visit us at Booth #35.

We look forward to meeting with you at this exciting event.

Join us for our GDPR Compliance Conference Series

Privacy professionals are facing a number of challenges in determining how best to achieve GDPR compliance and maintain compliance for the long term. The Alliance of Global Privacy Solution Providers (the “Alliance”) has been formed with a mandate to educate privacy professionals on making informed decisions on their approach to planning, implementing and managing GDPR and long-term privacy compliance.

As a founding member, Prifender would like to invite you to our next GDPR Compliance Conference Series events taking place:

San Diego, CA, USA
Hosted by: KPMG LLP
October 16, 2017
8:45 am to 3:00 pm PT
Register Here

Mountain View, CA, USA
Hosted by: Fenwick & West LLP
October 19, 2017
8:45 am to 3:00 pm PT
Register Here

Seattle, WA, USA
Hosted by: Perkins Coie LLP
October 20, 2017
8:45 am to 3:00 pm PT
Register Here

View the full list of conference events here.

Along with our co-founders Evidon, MediaPro, Nymity, Prifender and RADAR, and our hosts, we will offer in-depth sessions on particular elements of compliance with the GDPR including:

  • Data Mapping & Inventory
  • Records of Processing
  • Cookie Compliance
  • PIAs and DPIAs
  • Data Breach Incident Response
  • Educating and Engaging employees

At the end of the day, you will come away with the knowledge to decide:

  • Where and when software or additional tools are needed to satisfy, effectively and efficiently, GDPR requirements
  • Where and when existing processes are achieving GDPR requirements
  • How to take a longer-term approach to privacy management, beyond immediate GDPR requirements

Further information about the Alliance and our events
is at

Join our sessions at the P.S.R. 2017 conference

Prifender is pleased to announce that we will be exhibiting at the Privacy. Security. Risk. 2017 conference in San Diego, October 16-18.

We will be showcasing a live demo of our solution, an identity-aware artificial intelligence technology, used to discover and map personal information across networks and systems, both structured and unstructured.

Come Visit us at Booth #32 and #33, and join our sessions with recognized privacy leaders:

Tue, October 17th 11:45 AM – 12:45 PM
Privacy Tech Vendor Showcase 
Harbor D
Marcus Morissette, CIPP/US, CIPM, CIPT, Global Privacy Officer and Privacy Counsel, eBay
Omer Matityahu, COO, Prifender

Tue, October 17th 02:00 PM – 03:00 PM 
Effective Privacy Management through Data Governance
Seaport H
Michelle Dennedy, CIPP/US, CIPM, VP, CPO, Cisco
Michael Deer, CIPP/US, Head of Data Privacy, Alcon
Sagi Leizerov, CIPP/US, Chief Data Solutions Officer, Prifender

Wed, October 18th 10:30 AM – 11:30 AM
IT Architecture for the GDPR-Design Components and Privacy Controls
Harbor E
Marcus Morissette, CIPP/US, CIPM, CIPT, Global Privacy Officer and Privacy Counsel, eBay
Don Watters, Senior Data Architect, eBay
Christopher Glover, CTO, Prifender

Wed, October 18th 01:20 PM – 01:40 PM
Monetizing Personal Information: Challenges and Solutions
Seaport D, Exhibit Hall, LITTLE BIG STAGE
Sagi Leizerov, CIPP/US, Chief Data Solutions Officer, Prifender

We look forward to meeting with you at this exciting event.

Investment Bank Includes Prifender in Top-Ten- Companies-to- Watch

Prifender was just recognized as one of ten private companies with great potential in 2017, in Momentum Partners’ Cyber Security Market Review for Q2 2017. Prifender is the only privacy technology company noted in this high-profile watch list.

Momentum Partners is a global cybersecurity-focused investment bank. Each quarter Momentum features 10 companies from the 2,200+ they track and profile them in their Quarterly Market Review in order to raise their network’s awareness to these stand out companies.
In its first review of technologies for addressing the challenge posed by the European Union (EU) General Data Protection Rule (GDPR), Momentum noted that “companies must be able to automatically discover and map all personal information across networks (structured and unstructured) and apply policies to the information.” With consideration of the various solutions that currently exist in the cybersecurity space, Momentum added that “existing technology stacks alone cannot meet the mandates handed down by GDPR.” Artificial intelligence, machine learning, automation and big data expertise, all foundational elements of Prifender’s technology, were identified in the report to be the “key capabilities and requirements of GDPR platforms.”

The GDPR is a privacy regulation that applies to the personal information of EU residents, wherever that data may be processed. The regulation has been receiving a great degree of attention from executives and boards-of-directors due to its high fines (up to 4% of a company’s global revenue) and its comprehensive breach notification requirements. The GDPR comes into force in May 25, 2018.

“We are thrilled to see such a large player in the cybersecurity field recognize the benefits in our technology. Our R&D investments focused on combining AI, forensics and big data with the conviction that this type of solution offers the most efficient path to privacy management. The recognition by Momentum that we are on the right path for helping companies with the GDPR challenge provides us with a great boost of confidence, and matches the positive reactions we are receiving from the market” said Nimrod Luria, Prifender’s CEO. Dr. Sagi Leizerov, Prifender’s Chief Data Solutions Officer underscored these statements and added that “personal information is a data asset that requires a granular level of tracking – the identity level. Any solution that cannot scale to manage many millions of identities across thousands of systems, cannot help companies address privacy requirements. A well-managed data asset allows companies to monetize and extract value from it without the risk of severe fines and alienating customers; this is the ultimate goal of our technology.”

To read the full report click HERE.