Highlights from Prifender’s hand-on lab in Seattle

Data privacy and protection has been a hot topic within organizations in recent months, driven in part by the European Union’s General Data Protection Regulation (GDPR) and now similar regulations that are emerging in California and other jurisdictions.  For the most part, organizations have used paper and people to manage their personally identifiable information to meet their compliance obligations under the new regulations. However, as both their data and their obligations around it grow, they’re learning this approach is inefficient, time-consuming, inaccurate, costly and ultimately unsustainable.

It’s no wonder then that Prifender had a full house at our recent hands-on lab in Seattle on July 17, 2018. Professionals from large multinational corporations, global consultancy firms and public-sector organizations flocked to the three-hour event to experience first hand how their organizations could automate and scale their privacy management programs using Prifender’s privacy technology platform.

Prifender’s patented AI-based platform helps organizations automate the process of identifying, inventorying, mapping, tracking and reporting on personal information across all of an organization’s systems and subsystems—allowing them to manage their data efficiently and effectively to meet their compliance obligations and fuel future growth.

Prifender focused on showing rather than telling

While a few technology tools on the market claim to automate privacy management, Prifender observed that many organizations were having trouble separating the hype of a product from its true value. With our hands-on lab series, we are able to demystify what our identity-aware privacy technology platform can do by showing rather than telling.

A proud Microsoft Azure partner, Prifender was delighted that Microsoft invited Prifender to host the sessions at its Bellevue Technology Center near Seattle. Participants explored just how easy it is to install and use the product, and then worked through real-life exercises that demonstrate Prifender’s capabilities. In one exercise, participants learned how to match identities to meet requirements related to data subject access requests. In another, they ran through a breach scenario that validated breach notification requirements based on country, obligation and employment contract.

Participants were impressed by how easy the technology was to use

Despite the highly sophisticated nature of Prifender’s AI-driven privacy technology platform, participants were excited by how easy it was to use. They were impressed at how fast the platform was able to inventory identities compared to the manual processes they had experienced before. They also experienced first-hand how Prifender’s solutions can scale to map identities across multiple enterprise systems of both structured and unstructured data. What’s more, many commented on the fact that they didn’t need to be an IT engineer to use the technology. For their part, IT professionals in the room were able to satisfy their in-depth technical questions and validate that the Prifender platform is highly secure.

To give them an opportunity to conduct a deeper dive into the full value of Prifender’s technology, we sent every participant home with a two-week trial version of the software to install and use on-site at their organization.


More hands-on labs to come

Based on demand and the overwhelmingly positive feedback we received at our first hands-on lab in Seattle, we are hosting additional events in locations around the world. The next labs are in Palo Alto, CA on August 21, 2018, and New York, NY on September 17, 2018. (Click to register.)

Dr. Sagi Leizerov Appointed to IAPP Board of Directors

Prifender, a data mapping and regulatory compliance startup, is pleased to announce the appointment of Dr. Sagi Leizerov, CIPP/US, Prifender Chief Data Solutions Officer, to the Board of Directors of the International Association of Privacy Professionals (IAPP). The IAPP is the largest and most comprehensive global information privacy organization with over 40,000 members.

Dr. Leizerov, who will serve a five-year term on the board, is a widely recognized information governance and privacy expert who has guided the implementation of multiple programs. As Prifenders’ Chief Data Solutions Officer, he brings unrivalled regulatory and data privacy expertise to the company, where he works with Prifender customers on maximizing the benefit of the technology to their privacy management needs.

Prior to Prifender, Leizerov worked in Ernst & Young’s privacy services group since its infancy 16 years ago and progressed to become their Global Privacy Leader for privacy assurance and consulting services. In this role, Sagi served Fortune 500 companies across numerous sectors including technology, financial services, pharmaceuticals, and manufacturing.

The IAPP board is made up of leaders in the privacy field. Dr. Leizerov’s election marks the first time that a privacy technology vendor has been elected to the board, a significant recognition of the role technology is and will be playing in privacy management going forward.

“Companies have more data than ever before. This plethora has led to increased sensitivity of personal information, as our view of individuals has become more granular, and the tools we used 10 years ago for managing privacy are now insufficient,” said Leizerov. “Regulatory changes in the field of privacy require our profession to change focus from defining policies to effectiveness in applying policies. This is a message I intend to bring with me to board discussions.”

Also joining the board are Patrice Ettinger, CIPP/US, CPO, Pfizer; and Dr. Philipp Raether, CIPP/E, Group CPO, Allianz. “We are honored to have the expertise of these three privacy professionals joining our board,” said IAPP President and CEO J. Trevor Hughes, CIPP, in IAPP’s formal announcement.“ Each of them brings a unique perspective into the burgeoning field of data protection around the world.”

Prifender Secures $5M Seed Funding for its Data Privacy Platform

Prifender, a pioneer of identity-aware technology, today announced that it has raised $5M in a seed round led by Firstime VC, with participation from Shaked Ventures and iAngels. The funding will be used to fuel global expansion and accelerate platform development, leveraging both AI and traditional techniques to optimize functionality.

Prifender is the first company to create a fully automated, enterprise-ready data privacy platform that discovers and maps personal information across all networks, delivering clear visibility and addressing one of the most significant challenges enterprises are facing today. Prifender’s platform offers self-service identity mapping with the ability to associate each identity with its relevant privacy obligations, enabling organizations to easily manage and demonstrate accountability and compliance.

Prifender’s team provides unrivalled experience in the privacy space, having managed some of the world’s largest data environments: Christopher Glover, CTO, previously headed PayPal and eBay’s data architecture; Pedro Pinheiro, Head of Data Privacy Architecture, was formerly Microsoft’s Europe’s cloud services lead and Dr. Sagi Leizerov, Prifender’s Chief Data Solutions Officer and Co-Founder, formerly Ernst & Young’s Head of Global Privacy Practice, brings a wealth of in-depth knowledge of how regulations such as the General Data Protection Regulation (GDPR) will fundamentally change the way companies operate.

“We’ve seen a substantial increase in inquiries over the last couple of months. Every day we hear from companies that are challenged with demonstrating accountability over the personal information they collect and process,” explains Nimrod Luria, CEO and Co-Founder, Prifender. “Our technology is already driving efficiency and providing peace of mind for leading global enterprises, with an easy-to-deploy, automated system that works at any scale, saving time and costs. This seed funding enables us to reach a wider market while laying the groundwork for further growth, alongside assigning resources to continue differentiating our offerings.”

“We are excited about our investment in Prifender,” said Jonathan Bernartzi, Managing Partner at Firstime VC. “The digital world is currently undergoing a revolution with anything concerning the collection and usage of personal information held by large corporations. Prifender’s solution enables companies to operate with the required corporate governance and to manage each user’s personal information with complete transparency and accessibility. The GDPR, alongside similar regulations worldwide, have created a significant regulatory momentum for the business of Prifender and we believe that its technology will become the industry standard for privacy compliance.”

Prifender’s Privacy Experts Host Hands-On Data Mapping Labs Series

Prifender, a pioneer of an AI identity-aware technology, announces a free series of hands-on labs events to help organizations effectively manage and control their data in the privacy era. Their first Hands-on Lab takes place in Seattle on July 17, 2018 with further dates to be announced.

Data specialists, privacy professionals, and security experts are invited to:

  • Learn how to deploy and use Prifender for the discovery and mapping of personal information.
  • Build a simple environment on live data to test common actions such as repository connection, personal information discovery, repository scanning, and identity matching.
  • Evaluate and become familiar with Prifender’s unparalleled technology.
  • Gain practical experience and insight into personal information discovery and mapping technologies.

As a Microsoft Azure and Amazon Web Services (AWS) partner, Prifender will share best practices in data privacy for users of those services.

Prifender’s Hands-On Lab Seattle takes place on Tuesday July 17. Places are very limited – to reserve a seat please visit: https://www.eventbrite.com/e/prifender-hands-on-labs-series-tickets-46608447120