Prifender Inc. Appoints Jon Gelsey as a new Advisory Board Member

Mr. Gelsey is the former CEO of Auth0, a leading Identity-as-a-Service platform. He previously worked in Microsoft’s strategy and M&A team and as a venture investor at Intel Capital.

“Jon’s extensive leadership and strategy experience with organizations providing best-in-class security and identity solutions for the world’s most sophisticated enterprises will further accelerate Prifender’s success” said Prifender CEO Nimrod Luria. “I’m very happy to welcome Jon to our advisory board.”

Prifender’s AI-powered identity-aware platform automates the real-time, always-up-to-date mapping of an enterprise’s structured and unstructured personal information. The technology automates many of the activities of an enterprise’s privacy team and helps protects the enterprise from the severe financial and legal consequences of accidentally mishandling personal information of their customers, partners and employees.

Mr. Gelsey noted that Prifender’s solution reflects the critical importance, as both GDPR approaches and the consequences of publicized personal information leaks create white-hot public focus on privacy, and an organization’s ability to truly control its data in real time. “Complex and disorganized large-scale IT environments own vast amounts and types of personal data, making privacy compliance a major challenge. As data inventories continue to grow, the current resource-intensive, manual identity inventory processes can no longer meet regulatory and consumer requirements of multinational enterprises at scale.” noted Mr. Gelsey. “Automating through AI the ability to discover and map personal data has become a business and privacy compliance imperative for an enterprise to mitigate its financial and legal risks.”